This was my final project for my Journalism Advertising Campaigns class.
Out of over 25 student groups, my group was one of six teams chosen to present to the XBOX team.
I completed all the design work featured below and developed the overall art direction for this campaign.
Art Direction & Strategy by me :)
XBOX 20th anniversary campaign that celebrates the older generation of gamers, as well as entice newer users.
Advertising the brand through TikTok trends & Youtube commemorative videos.
Limited edition XBOX hoodies available through pop-up events, giveaways, & limited online release.
